Does anyone even care about WordPress?

I’ll be capping off WordCamp Winnipeg tomorrow with a talk entitled: “Does Anyone Even Care About WordPress?”

I threw it out there as a topic a few months ago, because I had this little itch in my brain about it all. And then it took me a long time to struggle with why. I think it’s because the question is very similar to: Does Anyone Even Care About The Open Web? I won’t ruin my talk by writing a post that replicates it beforehand, but it’s an important question that I think we need to ask.

In a time where it seems like the gated web has won. In a time where everyone is deeply absorbed in (and maybe manipulated by) Big Data. In a time where there are many proclaiming that blogging is dead, social media having sucked it’s blood and left it in the dungeons of the internet content machine. In a time where a small business can use Square Space or any other number of DIY template on a shoe-string, hosted proprietary systems, who cares about WordPress or the open web?

 

What’s up, David Pensato?

Things have been moving at an accelerating and exhilarating pace lately, which is why I haven’t posted much here. Between multiple client projects, ramping up The Distillery, and my now usual involvement with various community initiatives like WordCamp Winnipeg (nice recap by Reid Peifer of Tri.be here) and Actif Epica, I’m ringing in my 5th year in business with some team expansion and planning for the future.

Early Morning WritingI’ve been posting quick little bursts on my little experimental site and playing with some ideas that I’m quite excited about. You’ll hear more from me here soon, and in the coming months, I’ll be redesigning this site, merging my experimental site here and adding a client portal.

Onward.

Everyone’s an Expert

The title may sound facetious (“everyone’s a comedian”), but it’s a statement of fact.

If you’re reading this, you are the foremost expert at something. No one else is an expert in exactly the same combination of things and in exactly the same way as you are.

It’s as true of companies and organizations as it is of people.

The trick is to zero in on your expertise, your unique combination of style and knowledge and talent, and then focus. Celebrate what you alone can do.

Focus your expertise, find build your network around it and keep the opportunities for serendipity at a maximum. If you can do this, you will never have to worry about competition. It won’t exist.

I’m reminded of this with every project I take on. The people I work with are experts in what they do, and I’m an expert in helping them focus on it, remove the distractions and connect with the people who can benefit from it.

It really is amazing and true. You’re an expert. Don’t let anyone tell you otherwise.