The web has changed us.
We don’t want your advertisements. We don’t care about your sales pitch. We hate you for interrupting our conversations.
If you don’t build it, we’ll build it ourselves.
If you try to hide it from us, we’ll rip open the doors and take pictures.
We go to websites that entertain us, that give us the information we’re looking for without hassling us and that treat us well.
We use tools that help us do what we couldn’t do before. We create. We publish. We connect.
We will spread the word about you if you listen to us, trust us with your information and let us be creative with it.
Open up. Don’t try to “generate user content.” Give us the keys.
Let us in, and we will help you. Lock us out, and we’ll ignore you.
And now that the web has become our main form of communication, we won’t bother with you on television, in print, on the radio or on billboards unless you can be more like the web.
Welcome to the Interactive Age.
Stop trying to “reach” us with your “messaging.” Give us something to play with, to share or to talk about instead.
Better yet, why not join us?