What’s up, David Pensato?

Things have been moving at an accelerating and exhilarating pace lately, which is why I haven’t posted much here. Between multiple client projects, ramping up The Distillery, and my now usual involvement with various community initiatives like WordCamp Winnipeg (nice recap by Reid Peifer of Tri.be here) and Actif Epica, I’m ringing in my 5th year in business with some team expansion and planning for the future.

Early Morning WritingI’ve been posting quick little bursts on my little experimental site and playing with some ideas that I’m quite excited about. You’ll hear more from me here soon, and in the coming months, I’ll be redesigning this site, merging my experimental site here and adding a client portal.


Press This!

In June of 2011, sharing buttons were just becoming a standard thing on blog posts everywhere. I suggested that Automattic create a “Press This” button. Today, while on a WordPress.com hosted site, I saw one:

Press This


Maybe it’s been there for a while (I’m not often logged into WordPress.com, even when I’m browsing blogs there). But I’m glad to see WordPress picking up the ball and getting more social in their approach. Now let’s see them roll it out for everyone, and maybe do some of these things too.

Everyone’s an Expert

The title may sound facetious (“everyone’s a comedian”), but it’s a statement of fact.

If you’re reading this, you are the foremost expert at something. No one else is an expert in exactly the same combination of things and in exactly the same way as you are.

It’s as true of companies and organizations as it is of people.

The trick is to zero in on your expertise, your unique combination of style and knowledge and talent, and then focus. Celebrate what you alone can do.

Focus your expertise, find build your network around it and keep the opportunities for serendipity at a maximum. If you can do this, you will never have to worry about competition. It won’t exist.

I’m reminded of this with every project I take on. The people I work with are experts in what they do, and I’m an expert in helping them focus on it, remove the distractions and connect with the people who can benefit from it.

It really is amazing and true. You’re an expert. Don’t let anyone tell you otherwise.